PepsiCo Increases Digital Shopper Engagement with Content Analytics

"Content Analytics makes managing, updating and maintaining our digital content across our key retail partners fast and easy."

Jared Taitel, eCommerce
Marketing Manager, Pepsico

As consumer shopping behaviors continue to evolve, PepsiCo, one of the world’s leading food and beverage companies, has led the way in driving digital shopper engagement.

One of the areas PepsiCo wanted to further develop was better connecting with digital shoppers and improving brand consistency in the eCommerce environment.

In this case study, learn how PepsiCo worked with Content Analytics to achieve their goals.

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